The Mostly Real Estate Podcast, with Declan Spring | Inside The East Bay Housing Market
Conversations about the East Bay housing market and the people shaping it.
Master the East Bay housing market through conversations with the people who know it best. Hosted by Declan Spring, this podcast goes beyond the transaction to explore the stories, personalities, and real-world forces shaping real estate across Berkeley, Oakland, Richmond, and the surrounding East Bay communities.
Each episode features thoughtful conversations with top agents, lenders, developers, historians, and local voices who influence how the market actually works. From pricing strategy and buyer behavior to neighborhood dynamics and industry shifts, the show offers an inside look at the craft, challenges, and character of East Bay real estate.
Who this podcast is for.
Homeowners, buyers, and real estate professionals interested in understanding how the East Bay housing market actually works — through conversations with the people shaping it.
Declan has spent years working inside the East Bay housing market and brings a journalist’s curiosity to conversations with the agents, lenders, and local figures who influence how the market evolves.
Produced by Declan Spring and Denitsa Shopova, founders of The Home Factor, the podcast blends local insight, professional expertise, and long-form storytelling. Whether you're a homeowner, buyer, investor, or real estate professional, you’ll gain a deeper understanding of the market and the people shaping it.
Thinking about buying or selling in the East Bay?
Declan Spring and Denitsa Shopova lead The Home Factor, a real estate team focused on helping clients navigate Berkeley, Oakland, Richmond, and surrounding communities.
Learn more at:
thehomefactor.com
Subscribe for regular conversations about housing, community, and the evolving East Bay real estate landscape.
CA DRE#01398898
The Mostly Real Estate Podcast, with Declan Spring | Inside The East Bay Housing Market
#12 Alissa Custer - The Top Producer Series
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Alissa Custer is a top-producing agent known especially well for her dominance in the City of El Cerrito, CA, where she's perhaps better recognized by her team name and brand MAJ Realtors. I was excited to chat with Alissa because I've watched her rise to prominence with great respect and professional awe/curiosity. I'm deeply grateful for Alissa's extraordinary generosity in explaining step-by-step the details of her marketing efforts and for making the structure accessible to other agents. In our conversation we discuss Alissa's start in California real estate in 2004 working alongside her father, a broker, in San Luis Obispo; her move to the East Bay in 2010, building momentum in her career and gaining an edge, running a business like a business, investing in business, committing to a long term marketing plan, farming (a lot about farming), farming coupled with social, team building, expansion, the power of commitment, and, of course, social media, video, and, my favorite, list vs sales price. Alissa Custer is a licensed CA Realtor® DRE# 01703944